I've been spending some time thinking about this and how this new registry might fit in.
One of the things I'm very aware of is how this hobby is dominated by old dudes. I'm in my fifties (but still strikingly handsome, just to be clear) and in my day-to-day life in the world of tech, I'm rapidly becoming a senior statesman. I don't really feel like a young guy anywhere anymore... until I go to a Porsche event.
I know the cars aren't the problem. I get that today's teenagers have more options to fill their time than I did when I was a their age but I still meet young cars guys every weekend who find their way to my shop and inevitably leave with a smile and some Porsche awareness. But how do we as a community reach these kids at scale and make sure our hobby survives?
When we built the new E911R, we were acutely aware of the need to make the site user-friendly for young people and we made a conscious decision to adopt a mobile-first design philosophy knowing that anyone under 40 years old is likely to access the site on a mobile phone, This was (and is) a major failing of the old hangout who, despite my constant harping, really don't have a clue and, even worse, don't seem to care.
So now that we have a website that younger people will use, how do we reach them? Eric Linden and I had several conversations when we were taking about launching a new registry about how this site could be a force for positive change and how it might benefit the community as a whole. And this seems to me like an opportunity. I'm talking to the PCA about some advertising and awareness opportunities but I'd appreciate anyone who may have some ideas that are outside of the box. I'd especially be interested in anyone who has driving-age teenagers about any ideas they may have to reach young people in a way that piques their interest.
Much thanks in advance for your thoughts.
One of the things I'm very aware of is how this hobby is dominated by old dudes. I'm in my fifties (but still strikingly handsome, just to be clear) and in my day-to-day life in the world of tech, I'm rapidly becoming a senior statesman. I don't really feel like a young guy anywhere anymore... until I go to a Porsche event.
I know the cars aren't the problem. I get that today's teenagers have more options to fill their time than I did when I was a their age but I still meet young cars guys every weekend who find their way to my shop and inevitably leave with a smile and some Porsche awareness. But how do we as a community reach these kids at scale and make sure our hobby survives?
When we built the new E911R, we were acutely aware of the need to make the site user-friendly for young people and we made a conscious decision to adopt a mobile-first design philosophy knowing that anyone under 40 years old is likely to access the site on a mobile phone, This was (and is) a major failing of the old hangout who, despite my constant harping, really don't have a clue and, even worse, don't seem to care.
So now that we have a website that younger people will use, how do we reach them? Eric Linden and I had several conversations when we were taking about launching a new registry about how this site could be a force for positive change and how it might benefit the community as a whole. And this seems to me like an opportunity. I'm talking to the PCA about some advertising and awareness opportunities but I'd appreciate anyone who may have some ideas that are outside of the box. I'd especially be interested in anyone who has driving-age teenagers about any ideas they may have to reach young people in a way that piques their interest.
Much thanks in advance for your thoughts.
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